The “storeys” in our name is a play on words, reflecting the apartment towers in which most St. James Town residents live, nineteen high-rises in all. In each of these storeys is a kaleidoscope of narratives – stories – waiting to be told.
The multi-coloured flower of our logo symbolizes diversity and connectedness, while the brightness conveys St. James Town residents’ energy, talent, and in many cases, global experience. There is diversity of many forms, certainly in ethnicity, culture, and language, but also in age, occupation, economic background, political perspectives, and gender identity, to name a few.